TOJI Launches New Product "Sake Lees Bath Powder DAIDAI": A Perfect Mother's Day Gift. A Bathing Experience That Gently Promotes Circulation and Nurtures Health

As our third product release, we are launching the "Sake Lees Bath Powder DAIDAI" on our official online site. At the same time, we will be holding an SNS gift campaign for the Mother's Day and early summer gifting season.

 

Pictured: "Sake Lees Bath Powder HAKU - Box of 4 Packets" (Left), "Sake Lees Bath Powder MORI - Box of 4 Packets" (Right), each 3,850 yen (tax included).

 

 

TOJI is a wellness brand that delivers the timeless Japanese wisdom of beauty and health in a new form, helping you achieve true beauty and an enriched lifestyle. We focus on uniquely Japanese ingredients, primarily "sake lees"—a byproduct of sake brewing that, despite its excellent nutritional and beauty benefits, was previously an underutilized resource—and pursue product development that maximizes the potential of these rich materials.

A Healing Time for Body and Mind with Natural Fragrances

With the arrival of early summer, we have launched our third product, "Sake Lees Bath Powder DAIDAI." "DAIDAI" features a luxurious blend of sake lees* and natural sea salt, combined with 100% naturally derived essential oils such as mandarin and palmarosa. Using only natural essential oils extracted from flowers, leaves, peels, fruits, seeds, and bark, we carefully draw out the scent of each plant, layering them to create a deep, high-quality fragrance. Furthermore, the sake lees used are slowly powdered at a low temperature to remove the alcohol. As the product is free of additives and artificial fragrances, it can be used safely by children and those with sensitive skin.

 

 

"Sake Lees Bath Powder DAIDAI" in a 1-packet envelope.

 

Product Overview

  • Product Name: Sake Lees Bath Powder DAIDAI (1-packet envelope)

  • Features: A 100% natural essential oil sake lees bath powder with a refreshing scent of citrus and flowers.

  • Release Date: Wednesday, April 1, 2026

  • Price: 990 yen (tax included)

  • Sales Location: TOJI Official Online Store

Note: The TOJI official LINE account is currently distributing a "DAIDAI Launch Commemorative Coupon." Please add us as a friend to use it. Currently, our products are being introduced as amenities primarily in inns and hotels that offer special accommodation experiences for affluent and inbound guests. If you are a hotel or shop that resonates with TOJI's values, please contact us via the form below. Consultation form for handling TOJI products: https://forms.gle/WFAuqGn98LYTFnPg8

Bathing Care to Regulate Your Body and Mind During Seasonal Transitions

The transition from spring to early summer is a time when people are prone to physical issues such as hay fever and swelling. The mandarin and palmarosa scent of "DAIDAI" gently unravels stiff bodies and heavy moods. TOJI's sake lees bath powder contains a high concentration of "sake lees," passed down in Japan as a traditional wisdom for beauty and health. Sake lees are rich in amino acids that maintain skin moisture and B vitamins that provide vitality, gently moisturizing damaged skin. In addition, kojic acid derived from yeast and Aspergillus oryzae evens out skin tone, while antioxidant components including polyphenols support anti-aging care, leading to clear, translucent skin. We deliver a peaceful moment wrapped in steam, gently regulating your circulation.

Moving forward, TOJI will continue to showcase the potential of traditional Japanese materials to the global luxury wellness scene by expanding our lineup of new products, such as skincare and health foods.

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