[Pre-release] TOJI, a wellness brand launched as a side business by three women based in three cities around the world, has launched its first product, a sake-kasu(rice sake lees) bath powder.
TOJI Corporation (Headquarters: Setagaya-ku, Tokyo, CEO: Natsuki Matsuda, hereinafter referred to as TOJI) has announced a new wellness brand called "TOJI" launched by three women based in San Francisco, Perth, and Tokyo. As the first product, they will start selling "Sake-Kasu Bath Powder" which maximizes the beauty and healing power of sake-kasu(rice sake lees).
Bringing the wisdom of fermentation to modern beauty
TOJI is a wellness brand that delivers the wisdom of beauty and health, "sake-kasu", in a way that fits into your life, and realizes true beauty and abundance. It was launched as a side project by three women based in San Francisco, Perth, and Tokyo, each with their own careers. In this modern age where information and choices are overflowing, everyone can choose the way they live and work, but we are now in an era where the quality and meaning of choices, such as "what to choose from a variety of options and how to incorporate them into your life," are being questioned more deeply. It is precisely because of this era that we want to refocus our attention on essential and valuable things such as Japan's traditional culture and the blessings of nature that have been passed down through time. We want to re-edit this wisdom in a way that suits modern lifestyles and deliver it to the world. TOJI was born from this desire.
The brand's core ingredient, sake-kasu (rice sake lees), is a by-product of sake brewing, and while it has excellent nutritional value and beauty benefits, it is difficult to preserve and distribute, making it an unused resource that has not been fully utilized until now. TOJI has focused on the rich potential of sake-kasu and has conducted extensive research and development with the aim of creating products that maximize their appeal.
A bathing experience that goes beyond hot springs
The first product, "Sake-Kasu Bath Powder," uses sake-kasu as its main ingredient, and we have pursued a formula that does not compromise on the content and purity of the ingredients. It is 100% natural, does not contain any fragrances or colorings, and delivers the original scent and efficacy of the ingredients directly to the skin, providing a simple and rich bathing experience. The milky, viscous water envelops the whole body, leaving the skin moisturized after bathing, and the more you use it, the more beautiful your skin will become. TOJI is a combination of "Toji," an ancient Japanese hot spring therapy, and "Toji," the person who makes sake. By carefully extracting the effects of sake-kasu, we aim to provide efficacy comparable to that of natural hot springs, and to encourage people to incorporate the habit of Toji into their daily lives.
Currently, it is being introduced as an amenity mainly in inns and hotels that provide special lodging experiences for wealthy customers and inbound customers. With this launch as an opportunity, TOJI will start selling it on its official website, and also plans to sell it in shops that share its values.
*TOJI handling consultation form: https://forms.gle/LcKfNq6evJBjASW7A
Together with the local community and producers
TOJI will continue to explore the possibilities of sake-kasu, expanding into the food and lifestyle fields such as skincare and health foods, and aims to spread its message to the global luxury and wellness scene through the expansion of its new product lineup. In the process, we value the encounters and dialogue with all the people involved, and by carefully conveying the stories and thoughts behind them, we hope to foster a sustainable cycle for the future of Japanese culture and the region.
About TOJI
TOJI is a wellness brand that delivers the timeless wisdom of beauty and health in Japan in a new form, helping people achieve true beauty and a rich lifestyle. Since starting its business in 2024, TOJI has focused on sake-kasu, researching its many beauty and health benefits and developing products. In the process of creating products that harmonize sake-kasu with carefully selected ingredients and put our heart into them, we value our connections with all the people and communities involved. In addition, through collaborations with local inns and sake breweries, we are also working on projects to provide global marketing support and improve the appeal of the region.
■Contact information for this matter
info@toji-japan.com
*We sincerely hope to make new encounters with media outlets that are interested in TOJI, as well as sake breweries and producers who share our commitment.