SHE CREATES: A One-Day Market of Self-Care Brands at Harakado, Harajuku

TOJI, Inc. (headquarters: Setagaya, Tokyo; CEO: Natsuki Matsuda) will host SHE CREATES: Making and Living That Nurture Me, a community market where the women behind self-care brands meet visitors. It takes place on Saturday, July 18, 2026, at HOW'z, the café restaurant on the 3rd floor of Tokyu Plaza Harajuku "Harakado," as part of TOJI's efforts to widen the choices in work and life that enrich women's everyday lives.

SHE CREATES event

About SHE CREATES

In recent years, women's choices in work and career have grown widely, and more women are using the experience and skills they built at work to launch brands and businesses of their own. Side jobs and multiple careers have become common, yet there are still few places where people who think "someday I'd like to start something" or "I'd love to hear from brand owners" can meet in person and learn from each other.

SHE CREATES is a community market where these people meet, learn and cheer each other on. It brings together owners who grow their brands while valuing self-care and lifestyle. Beyond seeing the products, visitors can hear directly from the makers about self-care ideas for feeling good every day, tips for daily life and the thinking behind their products. The event offers new encounters and a first step for anyone who wants to enrich their everyday life, find their own way of working and living, or someday start something of their own.

SHE CREATES also values the idea of an economy built by women together: choosing brands you love and supporting their vision and challenges. That support gives rise to new brands and new challenges, and encourages the next person to take a step forward. Not just buying brands, but supporting them. SHE CREATES aims to be a community that nurtures this warm cycle.

Three Experiences on the Day

At the venue, three programs let you discover self-care products that enrich daily life and learn ways to make every day a little special, while connecting with the women who create these brands.

  • Story Sharing
    Brand owners share, in their own words, how their brands began and the thinking behind their products, along with ways to enjoy self-care with them.
  • Marche
    Talk with brand owners while you pick up and buy self-care products with a story, including additive-free and upcycled items made with care.
  • Dialogue
    A community space where brand owners and visitors connect beyond their roles and talk freely about life, work and wellness.

Featured Brands (Selection)

  • TOJI: A wellness brand making bath powders from sake kasu, a traditional Japanese ingredient. Born from parallel careers, with bases in Tokyo, San Francisco and Kochi.
  • SODE: A linen water for bedding that invites calm sleep, created by a perfumer who went independent from a major company.
  • MOONSKIP: A children's clothing brand that nurtures a child's own "I did it!" and "I want to know!"
  • NONWASTE: An art brand of accessories and headpieces born from upcycling.
  • Cheesy: A disposable-camera app built on the idea of taking photos so you can really look back on your memories.

More brands, and women planning to launch their own brands, will also take part.

Event Details

Event: SHE CREATES: Making and Living That Nurture Me

Date and time: Saturday, July 18, 2026, 1:30 to 4:30 pm

Venue: HOW'z café restaurant, 3F, Tokyu Plaza Harajuku "Harakado"

Admission: ¥1,500 (includes one drink and sweets)

For: Women in their 20s to 40s, and anyone who wants to support these brands, especially those seeking a thoughtful, rich life and self-fulfillment

Registration (general visitors): Please register in advance at the link below, then come to the venue. https://luma.com/m26eijow

Tokyu Plaza Harajuku Harakado
Tokyu Plaza Harajuku "Harakado"
HOW'z café restaurant
HOW'z café restaurant

The event takes place at HOW'z in Harajuku, a center of culture, in a wonderful space that carries on the spirit of creators and producers from across Japan.

SHE CREATES aims to grow into a community where women who want to enrich their everyday lives can discover new brands and values, and support each other's challenges.

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