TOJI Pop-Up at JR Kyoto Isetan: Participating in the Mitsukoshi Isetan Group's Sustainability Campaign "think good"

During the Mitsukoshi Isetan Group's sustainability campaign "think good: Connecting with Today, Continuing to Tomorrow" (Wednesday, April 8 to Sunday, April 12, 2026), TOJI will open a pop-up together with Well Green Lab inside the Someusagi booth.

 

"think good: Connecting with Today, Continuing to Tomorrow" is an event hosted by JR Kyoto Isetan that introduces environmentally friendly products and experiences and community-rooted culture. Held over five days at JR Kyoto Isetan, it showcases brands and bearers of traditional culture engaged in sustainable initiatives in Kyoto and other regions, through their products and experiences. By introducing initiatives being passed on to the next generation, such as young farmers and successors of long-established companies, the event shares hints for a sustainable future found in everyday life.

 

The philosophy of "think good," connecting with communities and creating value that continues into the future, resonates deeply with the approach to making things that TOJI has always valued. TOJI focuses on sake kasu, rooted in Japan's fermentation culture, and makes products that use its beauty and health value. Committed to additive-free formulas using only naturally derived ingredients, we hold careful dialogues with sake breweries and communities, and make products with a sustainable cycle in mind, valuing the background of our ingredients, their culture and the environment.

 

For this pop-up, we will be in the Well Green Lab area of the Someusagi booth, a Japanese experiential select shop opening during the event. The lineup centers on our signature Sake Kasu Bath Powders, HAKU and MORI. In Kyoto, where Japan's traditions and culture live on, this is a chance to experience TOJI's products and world in person.

 

"think good: Connecting with Today, Continuing to Tomorrow" Event Overview

*TOJI will be in the Well Green Lab area of the Someusagi booth.

 

About Well Green Lab(https://www.instagram.com/wellgreenlab)

Well Green Lab aims to make sustainable and wellness lifestyles more accessible, contributing to the quality of life of people and the planet.

A pop-up event bringing together lifestyle brands that make everyday life a little more special, offering a wide range of brands and products, from art, cosmetics and food to lifestyle goods.

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