TOJI Selected to Open at Tokyo Innovation Base, the Tokyo Metropolitan Government's Innovation Hub: Display and Sales at TIB SHOP from February

TOJI, the wellness brand run by TOJI, Inc. (headquarters: Setagaya, Tokyo; CEO: Natsuki Matsuda), will begin displaying, selling and test-marketing its products from Tuesday, February 3, 2026, at TIB SHOP inside Tokyo Innovation Base (Marunouchi, Chiyoda-ku, Tokyo; "TIB"), a startup support hub run by the Tokyo Metropolitan Government.

TOJI took part in the 20th TIB PITCH, held at TIB on Monday, December 8, 2025, and was selected for the SHOP course (product experience type). As a result, TOJI will open a limited-time shop at TIB SHOP, inside TIB run by the Tokyo Metropolitan Government, from Tuesday, February 3 to Tuesday, March 31, 2026.

As a brand making wellness products that upcycle sake kasu, a traditional Japanese ingredient, TOJI works to build a sustainable value chain through the use of untapped resources, additive-free and naturally derived formulas, and co-creation with sake breweries and producers. This circular approach to making things, and our medium- to long-term vision of sharing Japan's fermentation culture with the world, led to our selection.

 

*Photo from the announcement of the TIB PITCH results in December 2025. TOJI COO Ozaki presented the pitch (second from right).

Alongside our existing Sake Kasu Bath Powders, we will test-sell a new amazake made with sake kasu, to validate the development of future drink products. Through about two months of test marketing at TIB SHOP, we aim to turn our contact with consumers in central Tokyo into data on how our products are received and used, and connect it to our next product development and new sales channels. TOJI sees this as an important step toward scaling globally as a Japanese fermentation wellness brand.

 

TIB SHOP Overview

Location
 TIB SHOP, Tokyo Innovation Base
 1F, 3-8-3 Marunouchi, Chiyoda-ku, Tokyo 100-0005

Dates
 Tuesday, February 3 to Tuesday, March 31, 2026

Hours
 Weekdays: 11:00 am to 7:00 pm
 Weekends and holidays: 11:00 am to 5:00 pm

Access

1-minute walk from the Kyobashi Exit of Yurakucho Station (JR Yamanote and Keihin-Tohoku lines)

Right by Exit D9 of Yurakucho Station (Tokyo Metro Yurakucho Line)

3-minute walk from Exit 1 of Ginza-itchome Station (Tokyo Metro Yurakucho Line)


About TIB SHOP
Tokyo Innovation Base (TIB) is a major hub run by the Tokyo Metropolitan Government where startups from Japan and abroad and their supporters gather and connect. At TIB SHOP, inside TIB, startups with consumer products or food and drink can test-market and promote them through real sales and displays.

Its operator, Culture Convenience Club (CCC), supports participating companies in their next growth phase through customer interviews, collection and analysis of behavioral data, business matching through networking, and support for expanding into the CCC Group's retail network. TIB SHOP is not just a place to sell: it is a platform for testing and growth that helps startups scale their products and businesses.

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