TOJI to open a pop-up store at Lumine Shinjuku and NEWoMan Yokohama, offering a sustainable lifestyle at "Well Green Lab"
TOJI (Head Office: Setagaya-ku, Tokyo; Representative Director: Natsuki Matsuda), a wellness brand operated by TOJI Inc., will participate in "Well Green Lab," a pop-up event proposing a sustainable and wellness-oriented lifestyle, and will sell its products for a limited time at Lumine Shinjuku and NEWoMan Yokohama.
TOJI will participate in "Well Green Lab," a pop-up event with the theme of sustainable lifestyles, to be held at Lumine Shinjuku Lumine 2 from Friday, January 16, 2026, followed by NEWoMan Yokohama from Wednesday, January 28. This event will bring together lifestyle brands that prioritize environmental and physical and mental well-being, and TOJI will showcase wellness products utilizing sake lees (sake kasu) born from Japan's fermentation culture. The value of cherishing the quality of life for the earth and people, which "Well Green Lab" advocates, deeply resonates with TOJI's commitment to manufacturing. TOJI focuses on sake lees, which have rich beauty and health benefits but have not been fully utilized, and develops additive-free products using only natural ingredients. In addition, TOJI has engaged in careful dialogue with sake breweries and local communities, valuing the background and culture of ingredients, as well as environmental considerations, and has pursued manufacturing with a sustainable cycle in mind. Given that these philosophies and initiatives align with the concept of "Well Green Lab," TOJI decided to participate in this event.
During the event, TOJI will offer a lineup of products that have been sold through its online store and luxury hotels, with a focus on its flagship sake lees bath powders, "Kasu -HAKU-" and "Mori -MORI-". This is a valuable opportunity to directly experience TOJI's products and worldview through their presence at urban lifestyle hubs like Lumine Shinjuku and NEWoMan Yokohama.
<Event Outline> "Well Green Lab Vol. 9"
Period: Friday, January 16, 2026 - Thursday, January 22, 2026
Business hours: 11:00 - 21:00 *Subject to the operating hours of the facility
Venue: Lumine Shinjuku Lumine 2 event space "SPOT J"
"Well Green Lab Vol. 10"
Period: Wednesday, January 28, 2026 - Wednesday, February 11, 2026
Business hours:
Weekdays: 11:00 - 20:00
Weekends and holidays: 10:00 - 20:00 *Subject to the operating hours of the facility
Venue: NEWoMan Yokohama 6F "NEWoMan Lab. petit"
■ About "Well Green Lab"
"Well Green Lab" aims to make sustainable and wellness-oriented lifestyles more accessible and contribute to the quality of life for the Earth and its people.
It is a pop-up event where various lifestyle brands gather to make everyday life a little more special. We offer a wide range of brands and products, including art, cosmetics, food, and miscellaneous goods that enhance daily life.
Official Instagram: https://www.instagram.com/wellgreenlab