TOJI Unveils New Key Visual on January 1, 2026, Expressing the Brand's Dedication to Craftsmanship

TOJI Co., Ltd. (Headquarters: Setagaya-ku, Tokyo; Representative Director: Natsuki Matsuda) announced on Thursday, January 1, 2026, the start of the new year, the release of a new key visual for its wellness brand "TOJI."

 

TOJI is unveiling a new key visual today, New Year's Day 2026. The key visual that marked the brand's inception until last year has been revamped with a design that evokes values rooted more deeply in TOJI's product creation philosophy.

We have re-edited Japan's long-inherited traditions and aesthetics to align with modern lifestyles, and developed them into products. In the product creation process, we prioritize simple formulations that do not use any unnecessary additives, using only carefully selected ingredients. We also visit the production areas of each ingredient, sincerely engage with the producers' intentions, and through repeated dialogue, craft each and every product.

For this key visual, we adopted a single photograph that quietly captures the beauty of the ingredients themselves, using "rice," which has been symbolically depicted in a scene from our brand movie, as a motif. We hope that within the beautiful, characteristic appearance of TOJI, you will sense our approach and values towards product creation.

In 2026, we will visit even more regions, deepen our understanding of the local cultures and customs, and through this, create new products and initiatives, bringing richness to the lives of people in Japan and around the world.

＜Brand Movie＞

・Video URL: https://www.youtube.com/watch?v=6-FZN0P2R6Y

・Official Website: https://toji-japan.com/

・Official Instagram: https://www.instagram.com/toji.japan