TOJI Releases Its Brand Movie on the Winter Solstice: Japanese Beauty and Richness Woven by Nature, Fermentation and Human Hands

TOJI, the wellness brand run by TOJI, Inc. (headquarters: Setagaya, Tokyo; CEO: Natsuki Matsuda), releases its brand movie on its official website and social media from the winter solstice, Monday, December 22, 2025.

The winter solstice is the longest night of the year, when winter's cold truly sets in. In Japan, people have long soaked in yuzu baths on this day to warm the body, keep colds away and stay well through winter. Thanks to a play on words, the winter solstice (toji, 冬至) is also known as the day of toji (湯治), healing baths: a seasonal turning point for soaking in hot water and restoring body and mind.

Valuing the meaning of these traditions and culture rooted in Japanese life, TOJI releases its brand movie on the winter solstice.

Set in a sake brewery, the movie depicts how nature and human work overlap, through deep forests and flowing pure water, the brewing floor, the sounds of fermentation by microorganisms, and the honed movements of the craftspeople's hands. In them lives a Japanese tradition and sense of beauty passed down over a long time. The film expresses the richness of what nature's power and human hands create, and how the underlying "stillness," "space" and "breath" connect to modern beauty and a modern lifestyle.

We hope that on the turning point of the winter solstice, while soaking in your bath, you will feel the Japanese sense of beauty and richness that TOJI portrays through the brand movie.

Brand Movie

- Video:https://www.youtube.com/watch?v=6-FZN0P2R6Y

- Official website:https://toji-japan.com/

- Official Instagram:https://www.instagram.com/toji.japan

Gift Campaign to Celebrate the Brand Movie

To celebrate the release of the brand movie, we are holding a special winter solstice campaign. During the campaign, three people chosen by lottery from those who follow TOJI's official Instagram account and subscribe to our YouTube channel will receive TOJI's Sake Kasu Bath Powder MORI. We planned this campaign hoping to give you time to soak in a bath wrapped in the scent of yuzu and restore your body and mind on the winter solstice.

- Gift: Sake Kasu Bath Powder MORI, blended only with natural fragrances centered on yuzu oil from Umaji Village in Kochi and hinoki cypress from Nara, for three winners chosen by lottery

- How to enter: during the campaign, follow TOJI's official Instagram (@toji-japan) andsubscribe to our YouTube channel

- Entry period: Monday, December 22 to Thursday, December 25, 2025

- Winners: winners will be notified by direct message
　*Campaign details are announced on TOJI's official Instagram.